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How to become an Atlassian Community Leader

Editor's note: This post has been updated as of December 21, 2020.

Community Leader badge.png

The Atlassian Community features a global network of people who meet online and in-person with a shared mission to build relationships and expand their knowledge of Atlassian products. Community Leaders are the stewards of this movement, investing in and shaping its future.

Every two months, we host a how to become a Leader webinar to help those who are interested in the role submit the best possible application. Here's a recap from one of our recent webinars.

Who are they?

All Community Leaders have an online badge that identifies them as such.

What constitutes a good Community Leader?

They act as:

  • Connectors: They are intrinsically motivated to support other members through networking and knowledge-sharing.
  • Ambassadors: They are eager to partner with our internal teams to drive product and Community improvements, and serve as champions of our brand.
  • Mentors: They have time to respond regularly to questions in person and online, organize events and create content, and foster engagement in the Community.

How do I become a Leader?

The Community team conducts a formal review of all Leader applications. Once invited, all Leaders commit to maintaining a certain level of activity, and those who do not may be retired from the program (though the door is always open to return!)

✳️ Events

A strong events Leader candidate is a user of Atlassian products and is ready to commit to:

  • Hosting consistent events — virtual for now, and in-person later (a minimum of four per year, but the more, the merrier!)
  • Coordinating agendas and speakers, as well as food and beverages
  • Building engagement among members (answering their questions, distributing newsletters, etc.)
  • Promoting upcoming events to their networks
  • Moderating an online group for their city to share event recaps and continue discussions

✳️ Online

A strong online Leader candidate has actively been participating in the Atlassian Community and demonstrates:

  • A consistent effort to accurately answer questions, post articles about best practices and start thoughtful discussions (minimum of three months)
  • A proper tone that is empathetic, genuine and helpful
  • A healthy level of accepted answers (typically, at least 10)
  • A desire to welcome new members, celebrate accomplishments and create a space that encourages other people to keep coming back

Note: We also track a monthly activity report, and top contributors may be invited via email to join the program.

✳️ Both

There is no one-size-fits all approach to participation, so if a healthy mix of these two options is your jam, that's cool, too.

If you're ready to step up to the plate, apply now!

community banner.png

What are the benefits for Leaders?

So glad you asked! Special perks include:

  • Community Leader badge on your online profile

  • Support for events (think: content, swag for attendees and reimbursement for food)

  • A dedicated Community Manager and direct access to the Atlassian team

  • Opportunity to earn free tickets to Atlassian events (Team, Team Tour and more) and the chance to have dinner with our co-founders, Mike and Scott

  • Access to a Slack instance for all Leaders

  • Free voucher for each of Atlassian’s badges and exams

  • Trello Business Class
  • Opportunity to join our Community Advisory Board, with alpha access to new features, input on future enhancements and more

  • Access to Leaders-only spaces online, plus extra permissions to moderate content, start discussions, and write articles

  • Special Community swag and experiences based on yearly and activity milestones

  • Fame and glory (arguably the coolest of the benefits)

Have additional questions? We’d love to hear from you! Email us at


Image result for gif that says I want one, i want one"

And now I have the blueprint to help me earn one!

Like # people like this
Like # people like this


@Erica Moss is there a way that i can track my own points? 

@Alana Fernando Not quite yet, but always feel free to email us at, and we can check for you!

M Amine Community Leader Apr 29, 2018

@Erica Moss any update on tracking own points?

wrote to championprogram email but got no answer. 

thank you

Like MD ZAFAR ANWAR likes this
Erica Moss Community Manager Apr 30, 2018

@M Amine Hello! You should be hearing back from me today. 😄

M Amine Community Leader Apr 30, 2018

yes thank you vm @Erica Mossjust got your email. 


I have been in IT industry for more than 8 years now and I haven't come across many online communities that contribute so much in terms of knowledge sharing, transfer and troubleshooting. This community does a lot when it comes to those three aspects.

I am only worried about how fast the Database must be growing with so much stuffs here every passing day. ;-)

Keep up the good work everybody.

Like Terri Yeago likes this
Erica Moss Community Manager May 03, 2018

@Vickey Palzor Lepcha Thanks so much for the kind words, Vickey! We appreciate you being here & sharing your insight. 😄

Like G subramanyam likes this
Ollie Guan Community Leader May 20, 2018

@Erica Moss is there a way that i can track my own points? 

@Ollie Guan Not currently, but I can always check for you if you email with a link to your profile!

@Erica Moss please check my points.

Erica Moss Community Manager Jun 07, 2018

@Yogesh Mude I'll respond via email!

Ollie Guan Community Leader Jun 07, 2018

@Erica MossThanks! I have sent the email and look forward to your reply

Ollie Guan Community Leader Jun 10, 2018

How often do Atlassian community champions evaluate? I am looking forward to getting permission to create articles : )

@Erica Moss i have sent a mail with my profile link in last week, please see if you can check the points 

Erica Moss Community Manager Jun 13, 2018

@Ollie Guan Hello! For the most part, it's once a month (we also evaluate referrals from current Champs in between). 😄

Ollie Guan Community Leader Jun 13, 2018

@Erica MossGot it,Tks!

Just started on this! Excited to get these perks!

Like Tobias Anstett (K15t) likes this
Erica Moss Community Manager Jul 11, 2018

Love the enthusiasm, @Paula!


I am wondering what *swag* is available for champions :)

Like # people like this
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@Erica Moss Hi, can you please check my profile and points? I sent e-mail last week also. Thanks in advance and best regards

Erica Moss Community Manager Mar 18, 2019

@Petr Vaníček I will check on that — thank you!


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