Jira Service Desk Cloud does support SAML SSO, through provides such as Azure AD. This is done via Atlassian Access.
Question for you though - are your customers internal or external? That is, do your customers share the same domain as your company, or do they have their own domains, as they're different businesses.
If it's the former, same domain, then you're in luck, once you've configured your team to work with SSO, it will work for everyone else on your domain.
If the latter, then unfortunately it SSO won't work. Atlassian Access only allows SSO for domains that you control.
Did you know Atlassian Access offers more than SAML single sign-on for Atlassian cloud products, like Jira and Confluence? Whether you're just starting to plan for your organization or in the pr...
Connect with like-minded Atlassian users at free events near you!Find an event
Connect with like-minded Atlassian users at free events near you!
Unfortunately there are no Community Events near you at the moment.Host an event
You're one step closer to meeting fellow Atlassian users at your local event. Learn more about Community Events