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Team name change - create a new one or edit existing name?

I am working with a few teams who would like to rebrand and adopt a new name. While the work they have done and current items will need to follow them, I'm trying to assess the downsides of just renaming the team in JIRA, as opposed to actually creating a new team, complete with boards, etc., which is currently the way things are being done in our org. Does anyone have any experience with this, and why it's may be better to start from scratch? 

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