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From conference chats to real community: My journey to becoming a Champion

I joined the Atlassian Champions program to build a local community, connect people, and grow my skills. The best advice I can give is: don’t do it alone—bring someone with you!

How it all began... 🔍

A few years ago, I was already working with Atlassian products when I got invited to present at a conference. Talking there with other presenters and attendees made me realize something: we all have the same kinds of challenges, and there wasn’t really a good space to share our solutions on regular basis and more often than an annual conference.

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At that time, I didn’t even know about the Atlassian Community Champion program (it was called the Leaders program then). So what did we do? We improvised! We’d occasionally meet with people from one or two other companies we knew were using Atlassian tools. We shared our use cases, swapped solutions, but it was limited—just a small circle, no real way to reach others who might benefit.

It was half a year later when someone I knew, told me there was an actual program for this. I looked it up, applied, and that’s how I became a Champion.


Why I joined 🤝

My biggest motivation was simple: build a real local community in Estonia. I wanted to meet other people using Atlassian products, share our stories, and help each other out.

Honestly, I was also very happy Atlassian supports these events with things like food and drinks—because that makes it easier to bring people together in person! Even though it’s a volunteer role (you don’t get paid), the real value is the friendships and connections I’ve made.

I’ll also admit: the perks impressed me too. Who doesn’t love some Atlassian swag, free event tickets, and certification exams?

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My proudest moment as a Champion 🏅

I’m really happy we now have a community where people keep coming back. Even when the event topic isn’t directly relevant to them, they still want to join to learn more about the Atlassian ecosystem—and, even better, to hear each other’s companies use-cases. That’s been the biggest win for me: seeing people join again and again for our ACE events, not just for the content, but for the relationships.

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Surprising lessons and skills 🎤

Since joining, I’ve definitely improved at public speaking and event organization—even though there’s always more to learn! I’ve also really appreciated how the community has helped me learn about Atlassian products that are new or not yet in use at my company.

But one of the biggest surprises has been the global Champion network. It’s an awesome group of people from all over the world. Meeting fellow Champions at Atlassian events and having real discussions about our work and challenges has been incredibly rewarding.

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My advice to my past self 💡

If I could tell myself anything before joining, it would be this:

It’s hard to do it alone next to your day job. Don’t do it alone—bring someone with you. Together is better.


With this, I want to thank @Elis Augasmägi for supporting me and welcome @Brita Moorus to our Champion team! 💙


Thanks for reading my journey! If anyone’s thinking about becoming a Champion, I highly recommend it. It’s more than a program—it’s a community in every sense.

9 comments

Tomislav Tobijas
Community Champion
July 12, 2025

Cheers for sharing your journey, @Kerli Suve ! 🙌

It’s always inspiring to see how ecosystems and communities grow over time. I’ve been noticing more and more people—and Champions!—from Estonia lately, so it definitely looks like the community there is going strong 💪

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Kerli Suve
Community Champion
July 12, 2025

Thanks so much @Tomislav Tobijas ! 🙌 We’re definitely trying to keep the Atlassian community going strong here in Estonia — a country of just about 1.3 million people (yes, that’s the whole country!).

I manage the chapter for Tallinn, the capital, which is home to around 450,000 people. Fun fact: I live about 100 km away from Tallinn, so I guess I’m the remote community champion! 😄

Small but mighty—that’s how we do it here! 💪🇪🇪

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John Funk
Community Champion
July 12, 2025

Thanks for sharing @Kerli Suve ! And it was a pleasure to meet you at the Team 25 Community Champions Workshop this year. 

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Brita Moorus
Rising Star
Rising Star
Rising Stars are recognized for providing high-quality answers to other users. Rising Stars receive a certificate of achievement and are on the path to becoming Community Leaders.
July 13, 2025

Thank you so much, @Kerli Suve! 💙

It honestly means a lot to be welcomed so warmly into the Champions team. Reading your journey has been so inspiring - I love how your story started so organically from conference chats and grew into something with real impact for the local community 🙌🇪🇪

I'm incredibly excited to join you and @Elis Augasmägi and help carry that mission forward. Seeing how much value and connection you've created here in Estonia is truly motivating. I already have a few ideas brewing and can't wait to collaborate and learn from both of you!

It's great to see a community where the focus is just as much on supporting each other as it is on the tools 🌱✨

Like # people like this
Andy Gladstone
Community Champion
July 13, 2025

@Kerli Suve as someone that watched you rise the ranks in the community I enjoyed reading this article. It makes me think about how much more work we have to do as Community Champions to raise awareness of the online forums and ACE events that users across the globe can benefit from. 

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Anahit Sukiasyan
Community Champion
July 13, 2025

Thank you so much for sharing your story, @Kerli Suve - it really hit home for me! 💙

Reading about your journey from spontaneous conference chats to building a strong, consistent local community in Estonia was both inspiring and encouraging. 

My path to becoming a Champion started similarly: a deep interest in Atlassian tools turned into a desire to connect with others, share real-life use cases, and build something meaningful in Armenia. Like you, I’ve seen how important it is to have a space where people can come not just for the content, but for the people and the shared energy of learning together.

Stories like yours remind me exactly why I stepped into this role. 💫

Like # people like this
Kerli Suve
Community Champion
July 14, 2025

Thank you all!

@John Funk - Thank you! It was such a pleasure meeting you too at the workshop—what an inspiring group of people to be surrounded by. I’m really glad we got the chance to connect!

@Brita Moorus - Thank you, I’m so happy to see your excitement and ideas already brewing—that’s exactly the spirit that keeps this community growing and meaningful. Can’t wait to hear more and collaborate with you. Welcome aboard, and cheers to making even more impact together here in Estonia and beyond!

@Andy Gladstone - Thank you so much—that truly means a lot! I’m really proud to be part of this community, and I completely agree about the importance of raising awareness. Let’s keep at it!

@Anahit Sukiasyan - It’s amazing to hear how similar our journeys have been. I completely agree—there’s something really special about creating a space where people connect not just over the tools, but for the people. I’m so excited to see what you’ll continue to build in Armenia, and I hope we get lots of chances to share ideas and cheer each other on. 

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Loren Siegel
Community Manager
Community Managers are Atlassian Team members who specifically run and moderate Atlassian communities. Feel free to say hello!
July 14, 2025

Thank you for sharing your story @Kerli Suve - you truly embody the Atlassian values, especially Be the change you seek

 

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Kate C_
Community Manager
Community Managers are Atlassian Team members who specifically run and moderate Atlassian communities. Feel free to say hello!
July 14, 2025

Love "Together is better" 💙 Thank you for sharing, @Kerli Suve !

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