Rovo and lazy brand monitoring

[Gonchik Tsymzhitov]

Dear Rovolutioners,
do you know is it possible to make brand monitoring by Rovo?
For example, I just provided a few domains, then Rovo checking the mention of brand. Then updating confluence page. if settlement is poor will create Jira ticket for PR team member about issues with some activity on portals

[Tomislav Tobijas · Accepted solution]

Interesting use case @Gonchik Tsymzhitov 🤔

I mean, natively, Rovo does not crawl the public web for brand mentions.

One approach you could try is to build the Rovo agent and then use it within your automation.
Automation could utilize a scheduled trigger, which would then trigger an agent to examine specified domains (listed within the agent instructions).

A better workflow would maybe be to have a third-party tool that collects brand mentions, and then connect that with Rovo.

It's probably an unexplored area, so I'm keen to see if anyone worked on something similar. 👀

Btw, general rovo features and capabilities can be found here:

• Rovo capabilities and features for Atlassian Cloud 
• Explore Rovo features 

Cheers,
Tobi

[Dr Valeri Colon _Connect Centric_]

We chatted about this in our Champion Slack. To add to @Tomislav Tobijas Not directly. Rovo works only with data it can already access inside Atlassian tools. To do brand monitoring, you’d need an external monitoring service (RSS, Google Alerts, social listening tools) and then feed the results into Jira or Confluence via Automation or APIs. Rovo can then summarize, classify sentiment, update pages, or create Jira tickets based on that ingested data.

[Aaron Lawrence]

Why would you expect this out of AI inside Atlassian products?

[Dr Valeri Colon _Connect Centric_]

I think this is common, @Aaron Lawrence  after teams move past the AI discovery phase, they often start to overgeneralize what these tools can do. At that point, the focus shifts to helping people understand the boundaries and limitations, not just the possibilities.