Still chasing the Atlassian Marketplace attribution ghost
Marie -Teamlead-
Contributor
Posted about it in the Atlassian Community a while back — turned into a great thread. The consensus from other vendors: UTMs help on the edges, but the "middle" (external touch → actual install) mostly stays dark. Most of us ended up shifting focus to trials/conversions instead of trying to trace full paths.
Then Atlassian shipped GA4 license ID tagging (atlassian_evaluation_id) — direct response to a long-requested feature. I set it up. The event fires, the ID shows up in GA4.
But I'm still stuck at the same wall: the ID confirms that someone converted, not which marketing touch drove it. Docs walk you through capturing the ID — not the join back to session/UTM data.
Curious if anyone's actually closed that loop.
