Still chasing the Atlassian Marketplace attribution ghost

[Marie -Teamlead-]

Posted about it in the Atlassian Community a while back — turned into a great thread. The consensus from other vendors: UTMs help on the edges, but the "middle" (external touch → actual install) mostly stays dark. Most of us ended up shifting focus to trials/conversions instead of trying to trace full paths.

Then Atlassian shipped GA4 license ID tagging (atlassian_evaluation_id) — direct response to a long-requested feature. I set it up. The event fires, the ID shows up in GA4.

But I'm still stuck at the same wall: the ID confirms that someone converted, not which marketing touch drove it. Docs walk you through capturing the ID — not the join back to session/UTM data.

Curious if anyone's actually closed that loop.

[Salome Ivaniadze Twinit]

Just sitting here because I’m also still trying to figure this one out 😅