What are Atlassian's plans for the Organization feature that has started to roll out in JIRA Service Desk? My speculation is that it is the starting point for CRM-type of functionality. It seems to hold real promise but that is all it is at the moment - promise. The first step should be to reduce the overhead cost of administering organizations (adding/removing users). Is there any indication that they are moving in the direction?
Organizations has been in place for Cloud users for about a year or more now. It is analogous to Groups in Jira. It is a way to group customers by organization and helps with who can see what issues. I would really prefer to see handling customers by domain since trying to manage adding users to an Organization is tedious. Maybe more is coming for Organizations.
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