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Stop shipping features that don't matter: Bridging the Strategy-Execution Gap

👋 Hi Community,

I’m Joey Klein, Principal Enterprise Architect at Atlassian. Over my 14 years in the ecosystem, I’ve seen a recurring problem: teams that are incredibly busy shipping features, but aren't actually achieving their strategic outcomes.

I’m hosting a live workshop to help you solve this. We’re going to look at the Strategy-Execution Gap and how to use Jira Product Discovery (JPD) to bridge it.

What we’ll cover:

  • ✅ How to spot "fake" alignment before it wastes your budget.
  • ✅ Moving from a "wishlist of features" to a "repository of problems."
  • ✅ A live demo of the Locklake Banking Software transformation.
  • ✅ How to link the "why" in discovery to the "how" in Jira Software.

Whether you are a PM, a designer, or an engineering lead, this session is designed to give you a practitioner-first perspective on building a better product operating model.

Register for the workshop below:

I’ll be taking questions live, so bring your discovery challenges!

See you there,
Joey

1 comment

Patrick Howell
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May 14, 2026

This looks like a good one @Joey Klein

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