If you're a Jira Admin, this might feel a little too familiar 👇
Before integration:
Manual Jira ticket creation
Copy-pasting descriptions
Re-attaching files
Re-explaining customer context
Chasing updates across tools
Slack messages, emails, spreadsheets everywhere
By mid-day, you’re not managing systems — you’re managing transfers.
“Why does it feel like I’m the integration layer between Salesforce and Jira?”
After integration:
Cases sync directly to Jira
Context flows automatically
Status updates sync back
No duplicate work
No missing information
No constant follow-ups
One connected workflow
Now you’re managing systems, not chaos.
CRM and Jira are both powerful on their own.
But when they’re disconnected, admins become the bridge — and that’s not scalable.
Integration isn’t about automation alone.
It’s about:
Reducing admin fatigue
Preserving context
Improving engineering response time
Creating cross-team clarity
Making daily work sustainable
Curious how others are handling CRM ↔ Jira workflows today?
- Are you still doing manual handoffs?
- Using custom scripts?
- Middleware tools?
- Native connectors?
Would love to hear real-world experiences from fellow admins and teams ?
We use the Jira CRM integration by Goldfinger Holdings https://marketplace.atlassian.com/apps/1220331/crm-salesforce-integration-for-jira
When a new work item is created in specified projects, the integration automatically creates a related case in our CRM. Any records related to the case in the CRM are also visible in Jira. There is a button on the CRM case that allows us to create new Jira work items, but our team usually creates in Jira first. Comments and fields sync across both systems.
great post and timely in the next couple of months we're about to start an integration project with 2x systems (1) Portfolio Project Management solution; and (2) IT Ticketing system. Different drivers but really interesting to see your comment about fragmentation. Defiantly going to be watching this post and updating ... also open for conversations.
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