Think Jira is just for developers? Think again! This article shows how teams across marketing, HR, finance, and more can use Jira to, as we Atlassians frequently say, get s**t done!
Ready to jump in?

Parts of a Jira space
Every Jira space uses a few building blocks. Here are the essentials you’ll see and how to use them effectively:
- Work items: tasks, sub-tasks, requests, and custom types that fit your team (e.g., Campaign, Candidate, Invoice).
- Statuses & workflow: the flow work moves through (e.g., To do → In progress → Done). Keep it simple at first.
- Fields: who, what, when. Assignee, due date, priority, and any custom fields you need (such as budget, channel, etc.).
- Views: switch between List, Board, Calendar, and Timeline views to plan and track from different angles.
- Roles & permissions: administrators can configure roles and permissions so team members can do their work and viewers can stay informed.
| 💡 Pro tip: name your statuses by action (e.g., "In review") and keep the required fields to a minimum so people actually use them. |
Jira space templates
Templates are ready-made setups that combine the work item types, workflows, and views discussed above into a single, tailored setup for your team’s specific needs. They help you start faster with sensible defaults you can tweak later.
Some popular picks are:
- Task tracking: a simple, flexible board for to-dos and small projects.
- Marketing campaign: plan deliverables, timelines, and approvals.
- Content management: manage article or asset pipelines from idea to publish.
- HR recruitment: track candidates through stages with assignments and due dates.
- Finance approvals: standardize requests, reviews, and sign-offs.
- Full list of Jira space templates
| ℹ️ How to choose: start with the closest match to your process. If you’re unsure, pick Task tracking - it's easy to adapt as you learn. |
What it looks like in practice
Let’s walk through a quick example. Let’s say we have a team that has chosen to use Jira to track their work:
- They start by creating a new Jira space using the Task tracking template.
- Next, they tweak the default workflow for their needs, adding steps for In progress and In review.
- They add the fields needed to support their process: due date, owner, and budget (a custom field).
- Now the team can start creating work items. They use the Timeline to set dates and any dependencies.
- The team gets to work, tracking their progress on the board, using the Jira calendar for deadlines, and mentioning teammates when needed for quick decisions.
| ✅ Outcome: a clean, visible workflow that keeps everyone aligned from idea to launch - no spreadsheets required. |
Wrap-up and next steps
Jira isn’t just for building software - it's a flexible way for any team to organize work and move faster. Pick a template, keep your workflow simple, and iterate as you go.
- Try it now: create a Jira space and add your first three tasks.
- Next, invite your team to join in.
- Learn more: Work in Jira business spaces documentation.
- Don’t forget to revisit your setup every once in a while, just to make sure Jira is optimized for how your team works!
| 🗒️ Have tips or questions? Drop them in the comments! |
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