How can unlicensed users view the Site Home landing page as view only?
In global permissions, allow "anonymous access" - people can then see Confluence without logging in.
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That's correct, if a user is not licenced, Confluence will deny them permission to do anything.
If you enable anonymous access, the users do not need to log in.
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Yes, although the global anonymous permission only allows them into the general stuff - dashboard, search etc.
If you want them to see spaces, you will also need to enable anonymous access for each space they should see.
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