Weekly Wonder: Driving Product Adoption - Tips for Encouraging Usage Across Teams

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G’day CUG Leaders!

One of your most impactful roles is helping teams get the most out of Atlassian products, but driving adoption isn’t just about rolling out new tools. It also requires fostering a culture where teams are empowered, engaged, and eager to use these solutions to their fullest.

Here are five tips to help you encourage product use across your organization:

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1. Lead with Champions

Identify and empower those on your teams who are most passionate about Atlassian products. These are enthusiastic users who can advocate for the tool, answer questions, and share best practices with others. These “product champions” help bridge the gap between the admin team and end users, making adoption feel more organic and less top-down.

2. Make Training Accessible and Relevant

Offer a mix of training formats - e.g. live demos, recorded tutorials, and hands-on workshops - to accommodate different learning styles. Tailor sessions to real team workflows, showing how the product solves their specific challenges. The more relevant the training, and the more value it’s clear they’ll get from using the tools, the faster teams will embrace them.

3. Celebrate Early Wins

Highlight success stories, even small ones, where teams have improved processes or achieved goals using Atlassian products. Share these stories in team meetings or internal newsletters. Recognition not only motivates the featured team but also inspires others to get involved.

4. Integrate with Existing Workflows

Show teams how Atlassian tools can fit seamlessly into their current processes. Demonstrate integrations with other apps they already use, and help them set up automations to reduce manual work. The easier it is to adopt, the more likely teams will stick with it.

5. Gather and Act on Feedback

Create regular opportunities for users to share their experiences: what’s working, what’s confusing, and what could be improved. Use surveys, feedback forms, or office hours. Acting on this feedback shows teams that their input matters and helps you continuously refine your adoption strategy.

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Further Reading

• https://www.atlassian.com/blog/teamwork/product-adoption-strategy

• https://www.atlassian.com/team-playbook/plays/open-team

• https://community.atlassian.com/t5/Product-blogs/bg-p/product-blogs

• https://www.atlassian.com/blog/leadership/change-management-tips

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By focusing on these strategies, you’ll help your teams not only adopt Atlassian products but also unlock their full teamwork potential - driving collaboration, efficiency, and innovation across your organization.