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Weekly Wonder: Championing User Advocacy - Empowering Members to Promote Atlassian Solutions

Hi CUG Members!

Welcome to this week’s edition of Weekly Wonder! In today’s issue, we will dive into strategies for championing user advocacy and empowering members to promote Atlassian solutions. As CUG members, you possess a unique opportunity to drive change for user advocacy within your organizations and enable your colleagues to make the most of Atlassian solutions. Here are some tips to help you get started:

Understanding User Advocacy

User advocacy is about championing the needs, challenges, and goals of your peers within your organization. It involves actively listening to their experiences, gathering thoughtful feedback, and ensuring that the tools and solutions provided truly meet their needs. By embracing the role of an advocate, you help bridge the gap between users and the systems they rely on – creating a more collaborative, responsive, and effective workflow. This advocacy not only improves the overall user experience but also fosters stronger engagement, satisfaction, and a culture of continuous improvement.

Why Promote Atlassian Solutions?

Atlassian solutions – such as Jira, Confluence, and Trello – are purpose-built to boost collaboration, streamline workflows, and enhance project management across teams. By actively championing these tools within your organization, you can help drive meaningful impact in several key areas:

  • Boost Productivity: Atlassian tools simplify communication and task management, allowing teams to stay focused on high-value work. This leads to greater efficiency and overall productivity.

  • Strengthen Collaboration: With robust features for real-time collaboration, teams can stay aligned and work seamlessly together – whether they're in the same office or spread across the globe. This is especially critical in today’s hybrid and remote work environments.

  • Foster Innovation: Empowering teams with flexible, powerful tools encourages experimentation and continuous improvement. Atlassian solutions help cultivate a culture of innovation that’s agile, adaptable, and ready to meet the demands of a dynamic business landscape.

Empowering Your Colleagues

To help your colleagues confidently adopt and make the most of Atlassian solutions, consider these practical strategies:

  1. Share Success Stories: Highlight real examples of how Atlassian tools have driven positive results within your team. These stories make the benefits tangible and can inspire others to explore the tools for themselves.

  2. Offer Training and Resources: Host engaging training sessions or hands-on workshops to guide your peers through key features and best practices. Supplement these sessions with accessible resources such as quick-start guides, tutorials, or internal wikis to support continued learning.

  3. Encourage Open Feedback: Create a space where teammates can share their experiences, challenges, and ideas related to Atlassian tools. This feedback loop helps uncover opportunities for improvement and ensures the solutions continue to meet users’ needs.

  4. Lead by Example: Use Atlassian tools consistently and effectively in your own work. When others see the value in action through improved productivity, clearer communication, and better outcomes – they’re more likely to follow suit.

What strategies have proven effective for you?

As members of a CUG, you’re in a unique position to spark change and inspire action. Whether it’s introducing teammates to the power of Jira, sharing a quick win in Confluence, or simply leading by example, your advocacy makes a real difference.

Have you conducted a training session that resonated with your team? Assisted someone in overcoming challenges with Trello? Or maybe you’ve seen a small change lead to a big impact. We’d love to hear your tips, stories, and ideas – drop them in the comments and let’s keep learning from each other.

1 comment

Pierre Rutsch June 1, 2025

Hi everyone,
I’d like to share some of the best practices we’ve used in our team to successfully introduce Confluence and maximize the benefits of Atlassian tools.


1. Structured Introduction and Training
We kicked off with an Introductory Online Training that covered the core functions of Confluence, giving everyone a solid understanding. We also used practical examples from our daily work to demonstrate how the tools can be valuable.
2. Step-by-Step Training and Follow-Up Sessions
We then broke the training down into 1:1 Online Sessions to address specific use cases and more advanced topics. This allowed us to cater to each individual's needs and offer more personalized support.
3. Interactive Sessions and Hands-on Practice
During the training, each colleague had the opportunity to create pages in their personal space to practice. This hands-on approach allowed them to apply what they learned in a safe environment before integrating it into their daily workflows.
4. Regular Feedback and Continuous Improvement
At the end of each session, we gathered feedback to identify any areas of uncertainty, which we then addressed in future sessions. Additionally, we provided useful resources like video tutorials and internal documentation to support ongoing learning.
5. Establishing Best Practices within the Team
To ensure effective use of Confluence, we introduced templates and standardized structures, which made the process easier and ensured consistent documentation across the team.


I look forward to learning from others' experiences and hope my approach can help those of you looking to implement Atlassian tools within your own teams!

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