Analytics Questions

[Tony Ferguson]

Hi Community 👋

I read a detailed article about Atlassian Analytics and its capabilities around unified reporting, dashboards, AI-powered insights, and cross-product analytics. It looks very powerful, especially with the Atlassian Data Lake and external data sources.

That said, I’d like to understand how eazyBI (from the Atlassian Marketplace) fits into this picture.

Specifically:

• In what scenarios would eazyBI be a better choice than Atlassian Analytics?

• Are there reporting or customization use cases where teams still prefer eazyBI?

• How do performance, flexibility (MDX vs SQL), and cost typically compare?

• Is eazyBI commonly used alongside Atlassian Analytics, or do teams usually choose one over the other?

I’d really appreciate insights from anyone who has hands-on experience with both Atlassian Analytics and eazyBI, especially in Jira reporting scenarios. 

Thanks in advance for your guidance!

[Arkadiusz Wroblewski · Accepted solution]

Hello @Tony Ferguson 

It depends on your specific needs.

Here’s how I’d look at it in practice.

If you want one reporting layer across Atlassian Cloud (Jira + JSM + Confluence, exec dashboards, unified KPIs), Atlassian Analytics is the natural fit. It’s built for “one place to report” and works well when the questions are fairly standard and you want broad visibility.

Where eazyBI still wins is when Jira reporting gets… picky:

very specific KPI definitions

custom time-in-status logic

weird edge cases (“count once per epic”, “exclude waiting”, “only first transition”, etc.)

a lot of reusable calculated measures your org depends on

That’s basically what eazyBI is great at, deep Jira metrics and custom calculation logic.

Performance/flexibility is mostly a mindset difference:

Analytics feels like: query + dashboards on a unified dataset.

eazyBI feels like: cubes + measures, where the “magic” is in the calculated metrics.

Cost: eazyBI is an extra Marketplace app cost. Analytics is more tied to your Atlassian plan/stack and where your org is on that platform journey.

Do teams run both? Yep, pretty often. Analytics for leadership and cross-tool reporting, eazyBI for the “Jira metrics nerd” stuff that needs very exact math and long-lived report libraries.

I wish you a great day. ☀️

[Raghavendra Amara]

Very rightly put !!

[Ilze Leite-Apine - eazyBI]

Hi,

I am from eazyBI, and it won't be correct to do a full comparison here.

However, there is another Community thread about this same question with a couple of opinions from customers:  https://community.atlassian.com/forums/Atlassian-Analytics-questions/Atlassian-Analytics-vs-eazyBI/qaq-p/3178636 

Kind regards,

Ilze