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Upcoming Webinar: Build vs. Buy: Choosing the Right Integration Strategy

Twinkle Dhawan_Sinergify
Atlassian Partner
August 7, 2026

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QQ for the community

Has your integration strategy changed now that AI can call directly to Jira and Confluence data? 

Rapid ground movement: Today, AI tools like ChatGPT and Claude can access Atlassian’s Remote MCP Server.

Another good example of the rapid development of AI-native tools is now a real alternative to traditional connectors.

Teams that were “designed to maintain control” are finding that the cost of maintaining control keeps growing as APIs keep evolving and AI becomes a core part of the workflow. 

The AI-native integrations are proving to be far more flexible than the rigid connectors that teams “bought to move fast” are used to.

If your team is evaluating how to integrate enterprise software in this environment, this live webinar breaks down what's changed and walks through a practical framework for deciding when to build and when to buy.

📅 September 8, 2026 | 🕐 9:00 AM PT | Save Your Spot

What you'll learn:

  • The true cost of an integration beyond the initial build
  • When custom development delivers the greatest business value
  • A practical framework for evaluating future integrations

Who should attend

Salesforce architects, Salesforce/Jira admins, engineering managers, support ops leaders, and integration specialists modernizing their integration stack.

Speakers:

  • Atul Sharma, Vice President Salesforce Practice, Grazitti Interactive. Brings extensive Salesforce implementation experience.
  • Vernon Keenan, Founder and Senior Industry Analyst at Keenan Vision advising organizations on Salesforce, AI, and the future of intelligent enterprise technology. 
  • Diane Kesler, Co-Founder of Integration Quest, Salesforce-MuleSoft Certified Instructor.
Come Join Us

What's the biggest maintenance pain point you've hit with custom integrations?

I'm Twinkle Dhawan, Product Marketer for Sinergify (A Salesforce-Jira integration solution by Grazitti Interactive)

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Anwesha Pan
Rising Star
Rising Star
Rising Stars are recognized for providing high-quality answers to other users. Rising Stars receive a certificate of achievement and are on the path to becoming Community Champions.
August 7, 2026

Registered

Twinkle Dhawan_Sinergify
Atlassian Partner
August 11, 2026

See you there:) @Anwesha Pan 

Like Anwesha Pan likes this
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