Upcoming Webinar: Build vs. Buy: Choosing the Right Integration Strategy
AI is changing the traditional build-vs-buy calculus for integrations, transforming the speed of software development. And teams that “designed to maintain control” are finding that the cost of maintaining control keeps growing as APIs keep evolving and AI becomes a core part of the workflow.
The AI-native integrations are proving to be far more flexible than the rigid connectors that teams that “bought to move fast” are used to.
Today, AI tools like Claude can access Atlassian’s Remote MCP Server. Another solid example of the paced development of “AI-native” as a viable alternative to other methods is the direct access to Jira and Confluence data.
If your team is evaluating how to integrate enterprise software in this environment, this live webinar breaks down what's changed and walks through a practical framework for deciding when to build and when to buy.
| 📅 September 8, 2026 | 🕐 9:00 AM PT | Save Your Spot |
What you'll learn:
- The true cost of an integration beyond the initial build
- When custom development delivers the greatest business value
- Build vs. buy compared across maintenance, flexibility, and AI readiness
- A practical framework for evaluating future integrations
Who should attend:
Salesforce architects, Salesforce/Jira admins, engineering managers, support ops leaders, and enterprise architects modernizing their integration stack.
Speakers:
- Atul Sharma, Vice President Salesforce Practice, Grazitti Interactive. Brings extensive experience in Salesforce consulting, enterprise integrations, and AI-driven digital transformation, helping organizations build scalable, future-ready ecosystems.
- Vernon Keenan, Founder of Keenan Vision and leading enterprise AI analyst, advising organizations on Salesforce, AI, and the future of intelligent enterprise technology.
- Diane Kesler, Co-Founder of Integration Quest, Salesforce-MuleSoft Certified Instructor, and integration expert helping organizations build scalable, AI-ready enterprise ecosystems.
| Register here |
Happy to answer questions in the comments!
I'm Twinkle Dhawan, Product Marketer for Sinergify (A product by Grazitti Interactive)