Join the Webinar! Build vs. Buy: Choosing the Right Integration Strategy in the AI Era
Integrations are becoming increasingly important as organisations work with more tools, platforms, and data sources. But when a new integration requirement comes up, one question often sparks debate:
Should we build it ourselves or buy an existing solution?
Building can offer greater control and customisation. Buying can help teams get started faster and reduce maintenance overhead. But the right answer isn’t always obvious.
As AI changes how teams build, manage, and automate integrations, the build vs. buy decision is becoming even more complex.
So, how should teams approach it?
Join us for an upcoming panel discussion, “Build vs. Buy: Choosing the Right Integration Strategy in the AI Era,” where industry experts will share practical perspectives on how organisations can make more informed integration decisions.
Date: Tuesday, September 8, 2026
Time: 9:00 AM PT
Register for the webinar and join the conversation
Why does this conversation matter now?
Modern teams rely on an increasingly connected technology ecosystem. From project management and development to CRM, ITSM, and customer support, information needs to move seamlessly between multiple systems.
For many teams, the first instinct is to build a custom integration. However, building is only the beginning. Long-term maintenance, scalability, security, upgrades, and evolving business requirements all need to be considered.
On the other hand, buying an existing solution may reduce development effort, but it’s equally important to evaluate whether it offers the flexibility and control a business needs.
And now, AI is adding another dimension to the discussion.
The question is no longer simply “Can we build this?” or “Should we buy this?”
It’s becoming:
What is the most sustainable approach for our organisation today and in the future?
That’s exactly what we’ll explore in this discussion.
What we’ll discuss
- Build vs. buy: How to evaluate which approach makes sense for your organisation
- Beyond the initial cost: Understanding development, maintenance, scalability, and opportunity costs
- Customisation vs. complexity: When flexibility becomes an advantage and when it creates technical debt
- The role of AI: How AI is changing the way integrations are built and managed
- Long-term strategy: What teams should consider before committing to either approach
Who should join?
This discussion will be relevant for:
Jira and Salesforce administrators, developers, architects, IT leaders, engineering leaders, and anyone involved in evaluating or building integrations between business systems.
Whether your organisation is currently building integrations in-house, evaluating third-party solutions, or exploring how AI could change your approach, this conversation aims to provide practical perspectives to help guide the decision.
Date: Tuesday, September 8, 2026
Time: 9:00 AM PT
Register for the webinar and save your spot
We’d also love to hear from the community: How does your team approach the build vs. buy decision when it comes to integrations?