Unlock the Power of Link Analytics and QR Codes in Confluence with Bitly Integration

[#1]

Know what happens after every click and every scan—without leaving Confluence.

Knowledge sharing is at the heart of every successful organization. Teams rely on Confluence to document processes, publish guides, and collaborate across departments. But once a page is shared, an important question remains:

Are people actually engaging with the content?

By integrating Bitly with Confluence, organizations can shorten links, generate QR Codes, and access powerful engagement analytics—all from within their knowledge base. Bitly Analytics helps teams track clicks, scans, locations, devices, and referral sources, enabling them to understand how content is consumed and continuously improve communication.

Why Bring Bitly into Confluence?

Confluence is where teams create knowledge.

Bitly is where organizations understand how that knowledge is shared.

Combining both platforms allows teams to:

• Create branded short links
• Generate QR Codes instantly
• Monitor engagement
• Measure content performance
• Improve documentation using real usage data

Instead of wondering whether employees or customers are reading important resources, you'll have data that tells the full story.

Every Link Becomes Measurable

Traditional hyperlinks provide no visibility into user engagement.

With Bitly, every shared link becomes a measurable asset.

The Analytics dashboard lets you understand:

• Total clicks
• Click trends over time
• QR Code scans
• Visitor locations
• Device types
• Traffic sources

These insights help teams identify their most valuable documentation and optimize content that isn't receiving attention. Bitly Analytics supports customizable dashboards for tracking links and QR Codes in one place.

Ready to try it out?

You can find the Short Links, QR Code Manager & Analytics app on the Atlassian Marketplace: Install via Atlassian Marketplace.