📊 Data + Confluence = Better Decisions. A User-Friendly How-To

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👋 Hi everyone, I’m Elena from Communardo Products.

When I talk to teams about their experience with Confluence, one topic keeps coming up again and again: data.

We all know Confluence is where collaboration happens: pages, spaces, attachments, comments, likes, edits. But when it comes to analytics, many of us only scratch the surface.

Confluence itself gives you some useful basics: page views, recent activity, space usage. That’s a good starting point. But the real question is:

👉 What can you actually do with this information in your daily work?

Because at the end of the day, it’s not about “numbers for numbers’ sake.” It’s about making better decisions, improving content, and supporting teamwork.

via GIPHY

Why Analytics Matter in Confluence

Think about this:

• You’ve put time into writing a page… but does anyone actually read it?

• You upload an important file… but how do you know if colleagues are downloading it?

• Your team has a huge space full of documentation… but is it still relevant, or just collecting digital dust?

Without data, these questions stay unanswered. With data, you can adapt and improve.

10 Everyday Use Cases for Using Data Analytics in Confluence

Here are some of the most practical ways I’ve seen teams turn analytics into action:

1. Identify unused content
   If a page hasn’t been visited in months, maybe it’s outdated. Update, merge, or archive it.

2. Compare total vs. unique visitors
   A page with 100 views from 10 people tells a different story than 100 views from 100 people. One shows repeated use, the other broad reach.

3. Track engagement, not just views
   Look at edits, comments, likes. These actions show whether people are interacting, not just looking.

4. Measure the ROI of training materials
   Training pages or onboarding docs take effort to create. Analytics can prove they’re being used (or highlight when they’re not).

5. Check attachment usage
   Are people downloading that important PDF or presentation? If not, maybe the link is hard to find, or the file is outdated.

6. Understand search behavior
   Search terms can reveal what’s missing in your Confluence. If many people search for “vacation policy” and find nothing, you’ve got a content gap.

7. Embed reports into pages
   Instead of keeping analytics hidden, put them on team pages so everyone can see what’s happening and learn together.

8. Export data for deeper analysis
   Sometimes you’ll want to pull stats into Excel or BI tools. This helps when leadership wants numbers in their own format.

9. Respect privacy while tracking
   Analytics are powerful, but they must be configured with care. It’s important to balance insight with respect for personal data.

10. Use heatmaps and system-wide views
    Want to see when your instance is busiest, or which spaces are the most active? Heatmaps and global views give you the big picture.

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From Data to Decisions

Of course, tools like Viewtracker - Analytics for Confluence can give you more detailed reports at the page, space, and global level. But even if you start small with what Confluence already offers, the principle stays the same:

➡️ Use data to make content more useful, teamwork more effective, and knowledge easier to manage.

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Let’s Share Experiences

Now I’d love to hear from you:

• How do you use analytics in Confluence today?

• Which of the use cases above feels most relevant to your daily work?

• Have you had any “aha!” moments where data changed the way your team used Confluence?

Let’s swap stories and learn from each other. Because at the end of the day, analytics aren’t about dashboards or charts — they’re about helping people work smarter.