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I was recently looking into the origins of the ubiquitous 'Keep Calm and Carry On' posters, t-shirts, GIFs and memes that have been floating around for the past two decades. Of course my research brought me to Wikipedia.
Keep Calm and Carry On was a motivational poster produced by the Government of the United Kingdom in 1939 in preparation for World War II. The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities.
Although 2.45 million copies were printed, and the Blitz did in fact take place, the poster was only rarely publicly displayed and was little known until a copy was rediscovered in 2000 at Barter Books, a bookshop in Alnwick.
However, it took the rediscovery of this poster to launch the 2nd 'Keep Calm and ________' parodies that have prevailed over the past 20+ years.
Have a great week ahead!