Friday Fun: Your Brand Colour - what does it mean to you?
Hi All! Pleasure to be here today.
It's my turn today to start the Friday Fun topic. Today I'm choosing something I often consider and mention in conversation, but I'm never entirely sure I buy into it - does it actually affect me personally?
This is: Colours in Logos and Brand Icons, and the emotions they represent/convey/promote/bring out.
Here's some questions to give you an idea of what I'm talking about;
- Why is facebook's logo blue?
- Why does Google use multiple colours?
- Why is Coles' logo and branding always red?
- Why red?
- Why not green?
- Woolworths chose green...
- Why not green?
- Why red?
Here's an article that explains it a little more than I am qualified to adequately do so myself;
https://inkbotdesign.com/colours-logo-design/
So my question to you, the reader, the community member is;
What is your colour (of your brand/company), why did you choose it, and how do you feel about it?
My answer: We're a mix of Blue (mainly), Red (slightly), and Green (slightly). I honestly don't know if colour was deeply considered in our logo design, but in an industry where incidents are a source of stress for most, I'm glad there's not a lot of red!
18 comments
@Mirek : I fricking LOVE the fact that you know this. Did you make it to LiveWorx this year?
I still have sooooo much to learn about PTC - right now, way of working and change management during acquisition is vital.
So the holding of hands is also a thing apparently.... this indeed is about:
D Digital
P Physical
H Human
(The white line of the hands together forms the H)
Fricking CLEVER ! ! !
Update on TWNKLS - the mix of blue with shade of purple indicates our creativity and imagination whilst it has strength and trust!
Also, the lines and dots represent the major constellations that hang above our office in Rotterdam!}
Fun fact... on the back of the business cards, the view of the night sky on the night of our individual date of birth is printed. TRES COOL!!
Here is our company logo:
Personally I don't know why we choose green, but it's always been my favorite colour so I love it. I also get to wear tons of green swag so that's a bonus!
Maybe the designer of the Logo doesn't like colourblind people and doesn't want them to learn it!?
I recently heard of a hilarious urban legend, where a designer HATED the product owner of an app... but they were red green colour blind, so everything was designed in those colours and totally in the wrong way.... it ended up look a total mess.
Sadly, despite much effort, I never found a single evidence of this being true!!
This is what your company logo looks like to a green colourblind person - you're welcome!
Are we talking favorite colors or space travel?
I work for Portland State University, and our logo is a design made up of an intertwined "P" and "S" and "U":
The color is "PSU Green" which supports one of our key messages "Sustainability is part of our DNA. We are one of the nation's greenest campuses..."
I like the green, and like @Jimmy Seddon said, I get to wear lots of green swag!
Fortunately, the branding team also gave us lots of secondary colors, so we can use these as well:
![Jack Nolddor [Sweet Bananas]](https://avatar-management--avatars.us-west-2.prod.public.atl-paas.net/5a9d81984d8ce72a74a3825c/be7fb72b-1f6e-41b6-a92f-31bd639b7ca7/128 "Jack Nolddor [Sweet Bananas]"){kind=avatar}
Here at my company all workmates have a fruit related alias, this funny story began a day where I teach one of my colleagues how to create a cute dropdown in Jira by using emojis as a value.
I made the demostration with an avocado icon, so since that day my colleague was known as Fury Avocado, late I named myself as Sweet Bananas :)
I ended up using the name for my Atlassian Marketplace vendor, and as a result here is the cutest logo in the world:
No idea what do you think about guys, but that yellow make me feel really proud 💛 and makes me laught from time to time when someone ask me Why you use a kawai-banana as a logo?
Other proud members of my crew :
- Golden Kiwi
- Fresh Pinneable
- Fire Watermelon
- Acid Orange
That reminds me of another piece of trivia -- that warm colors make people hungry. That's why fast food logos all tend to be red, orange, or yellow!
My company's logo was dominated by blue and has a little orange, and there is a cute dolphin on the left.
After the acquisition of Trip.com, the new overseas brand was created. Recently we just updated the logo, the new LOGO and vision system have adhered to the minimalist principle.
My organizations' brand (Government of Canada) has a canada flag, which represents the people we serve: Canadians. The colours were chosen since that is the actual colour of our flag. I have seen some departments have their own brands.
@Jodi LeBlanc you represent us well!
@Jodi LeBlanc / @Jimmy Seddon
I trust this doesn't disappoint...... ! I look forward to the change in your nation's logo!
@Andy - PTC Redundant - That picture is amazing! and you have almost captured every stereotype possible:
Since I am also part of Canada's Free Agents, here is our logo:
Puzzle piece represents problem solving, and hiring a Free Agent may have the puzzle piece an organization is looking for (skillset) to solve a problem or complete a project.
I am not sure why they chose black and white @Stuart Mills - I will have to look into that. The sister organization GC Talent Cloud has a bit more colour in their logo.
At Fortress we focus on blue to express trust, openness and communication. This last trait has a double meaning as we largely have our roots in the Telecommunications market. I also think our CEO like blue as we have used in in our past two companies. 🥶
I feel it's only right that seeing as @Monique vdB posted about the Atlassian Logo, that we get the evolution of Charlie right here as its own comment....
Our main color is crimson which means strong.
Bit late to the party but wanted to get involved with this one, here is our logo. Our branding is all about purple, it's rarely used so tends to stick in the mind more once you have seen it (or any of us in our branded purple polo shirts/hoodies. Color Psychology says that it “can have calming effects over the mind and nerves, it can be uplifting and can trigger creativity.”. The butterfly signifies change, amongst other things. We are a Google Premier Partner and consultancy that aims to change (improve) customers ways of working by building solutions for them with Google technology or shifting them to G Suite and away from alternatives like MS Office.
Hope you find this interesting?
