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When I was in college, I ran a cultural association like a polite commander. At least at the beginning. I had ideas of grandeur to bring language classes, fitness hours that incorporated folk dances, and lectures from historians to our programming. So I implemented them. Those first couple of months, I had to use a lot of food and superficial perks to attract attendees. But after some great advice, I learned that "education all the time" wasn't enough for people in their late teens and early 20-somethings.
So how did I address disinterest in one-note programming? During general body meetings, members submitted their ideas and gave mini-pitches for why they wanted to see certain programming. Afterwards, they put their ideas on a chalkboard and the whole lot was able to comment and express excitement for certain ideas. A few members would sometimes riff on ideas to add even more good ideas.
The result? We had no problems with attendance moving forward.
At work, I no longer underestimate the power of giving teammates a voice and including them early in any process.