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Data points don't tell a full story, and as humans, we often fill in the gaps based on what we think is most likely true. However, this mad libs exercise is often taken as fact when we were writing a narrative based on our limited experiences.
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The unexpected events from the world trickle down to landscape changes, which in turn, trickle down to business changes. And coupled with the game of telephone, where a full story somewhat deteriorates over time, having more (than less) information can go a long way in keeping teams calm, make more informed decisions, and change related perspectives.