One of the things that still amazes me every day is that Iām not a technical person (well, I can be, but not regarding software tool administration), and Iām still working around this great Atlassian ecosystem that keeps growing every day, after seven years.
It has been all this time since I started at Deiserās marketing department, doing everything to learn from a job I wasnāt very aware of what it was about. I was coming from the musical industry and advertising, and now (look at me, ma!) I'm an Atlassian Community Leader for Madrid and Valencia, managing the marketing for a portfolio of really awesome apps for Jira, and having a great time. You donāt find that every day.
On those dates ( beginnings of 2017), when I joined the Atlassian Ecosystem, it happened around the celebration of one of the first Atlassian events in Europe; at the time, it was called Summit. With the passing of time, it became what we all know nowadays as the Team, which, if you havenāt heard, this year is making an unexpected and very welcome return this October 8 - 10 in Barcelona (Yes, again!).š
In a recent conversation I had with Mark Cruth from Atlassian, he asked me about which tips I should share with those attending first time at this event, and after thinking a little bit, I definitely mentioned:
1. Caffeine and Red Bull are your best allies. I mean, these days are very intense. The agenda Atlassian usually crafts has really amazing topics such as "The Ultimate Rovo Agents Guide" or "Become a data hero with Atlassian Analytics" (from AI - which is one of the topics Iām more interested in, to data and analytics, the System of Work, management, and moreā¦ itās just those that are the most interesting to me), thereās a lot of networking, then going late to bed, and then waking up early... It's a lot of work, but usually, in the end, itās very rewarding.
2. Talk and network like a boss. These Atlassian events are usually packed with very interesting people with different backgrounds (even marketers like myself!), and youāll be amazed at the connections you can make with each of them. So, adventure yourself and start meeting people in every way you can; if not, meet me; I'll help you with that.
3. Take it easy with the Bash and afterparties. Traditionally, Atlassian used to make the BASH! (the event party) in the middle of the event, and that ātraditionā is making a comeback this year (unlikely in recent years. They were smarter and used to make it at the end of the event), so if you donāt want to miss the last day, take it easy. Becauseā¦ Atlassian really knows how to throw a party, and this year, it wonāt make any difference.
In addition, Atlassian Partners and Atlassian Communities usually throw side events that usually end late, letās say...š So be careful.
A memory of me (in the back) and Leo DĆaz (Deiser's Head of Products -my current boss) at Summit 2018 BASH in Barcelona (and the last one there).
In fact, the Atlassian Team has it all, especially on this European celebration: very useful information, groundbreaking announcements, and the opportunity to build an amazing professional network. It also happens to be extremely friendly. If, at this point, youāre still believing any of these three classic excuses for not attending a corporate event:
Youāre not sure about coming because youāre too busy at work. Cāmon, youāll literally be coming to work!
If you think youāre not technical enough or the event is not for you (I mean, look at me and the custom agenda Iāve built - thereās room for everyone!).
If you think you donāt have enough arguments to convince your manager(s) to attend the event, letās talk about it on LinkedIn or in the commentsš. I might share some exclusive incentives that will help you make the right decisions and convince them.
In the end, if you read this whole thing and youāll go there, letās connect. Pass by the Atlassian Community or Deiserās booth, or letās agree to meet somewhere else. I bet it will be great, however. See you soon!
Huwen Arnone _Deiser_
Product Marketing Manager @ Deiser Apps
Deiser
Madrid (at the moment)
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