I setup a new JIRA service desk account and my goal is to setup a URL/page where customer can report issues/tasks/bugs with unique fields that I choose. Ideally these request will go into a dashboard that my team can access and work on to communicate with the customer or go into a specific column in the Kanban board.
That's exactly what Jira Service Desk is for. To get started you need to create a new project with the Service Desk templates. After you create that, you will have access to the help center, where your customers go to create requests. Each project has its own "portal" on the help center for customers to submit requests. This is where the custom request types and fields comes into play. Each project can be unique and hold different request types, allow only specific customers and much more.
I don't know if you are on Service or Cloud so here is a link to the documentation landing page. Select which platform you are on and check it out. This will help you get started as well!
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