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How to get users to try new functionality requiring a new app?

Edited

Gliffy just launched a new functionality for our Gliffy Diagrams in Confluence for Cloud. 

When you hover over the Gliffy Diagram viewer in a Confluence page, a new button "Add to Gliffy Project" appears in the viewer menu.

Gliffy Project button.png

When you click the “Add to Gliffy Project” button you will immediately go to Gliffy Project in which your diagram will automatically appear after signing into your Jira account. Then you can start creating Jira issues directly from your diagram.

Jira issues in Project.png

Now Gliffy Diagrams in Confluence, Gliffy Project, and Jira are more integrated together.

While we're really excited about this new functionality for our current customers, non-customers will need to start a free trial of Gliffy Project to experience this new functionality.

My question to the community is how do you get users of one product to want enhanced functionality when these users don't have access to this new enhancement without starting a free-trial of an additional app?

3 comments

This can save so much time, especially when visuals are in Confluence and need to be connected to Jira. These diagrams are also LIVE diagrams so any changes made to a diagram in Confluence will effectively change the diagram in Gliffy Project and Jira without having to upload new files everytime. Amazing release!

Love the ability to seamlessly transition between Confluence and Gliffy Project. Now, Confluence, Jira, and Gliffy Project are all connected and changes made to diagrams will reflect across the entire workflow. 

The Atlassian Marketplace makes it difficult to get past the hurdle of adding a new app to your instance. In your case, where someone has your underlying diagram app but has to add the Gliffy Project app to Jira to get this new functionality would be an additional hurdle.

Since Jira & Confluence aren't the add-on's internal product, it requires the additional step to go to the Marketplace to download. I guess your feature will need to add enough value to the end user for them to get past that additional step. Since all cloud add-ons are free for 30 days, this shows enough value for our team to give it a shot!

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