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How to create user personas in Jira

Sean Blake {Easy Agile}
Marketplace Partner
Marketplace Partners provide apps and integrations available on the Atlassian Marketplace that extend the power of Atlassian products.
Jun 08, 2020

Creating user personas is essential for every team. Do you have them?

The benefits include: 

  • Shared understanding of the customer: allows distributed teams to collaborate on solutions that meet the needs of their specific users
  • Prioritization: visualisation of work in Jira Software and how important is is to each persona. Allows teams to work on features based on real customer outcomes.
  • Empathy: the users context, struggles, desires and pain points are kept front of mind. This means the team is building for a real human, not to satisfy their manager’s opinion.

To learn how to create user personas in Jira Software:

persona-fullscreen-1- (1).png

Easy Agile Personas is a customer centric approach to backlog grooming in Jira. It will make your teams more customer-focused and empathetic.

Easy Agile Personas for Jira enables the team to quickly:

  1. Create and maintain customer personas in Jira, where the entire team can access them
  2. Use custom fields to link user stories to customer personas and rank the importance of the work
  3. Plan your backlog based on customer value, not opinions.

Works with Jira Cloud, Server and Data Center.

Try Easy Agile User Story Maps for Jira today for free for 30 days.




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