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👋I’m Nikki, co-founder and product manager at Jexo. Jexo is an Atlassian Marketplace partner that builds apps that help you prioritize, plan and manage your work in Jira.
This article is a true and honest story 🔥 about why we decided to build Foxly (backlog prioritization app) and how we use it internally.
I couldn't decide which of the challenges for the Atlympics I want to take on. Should I write about some of my favorite apps or inventing a whole new one? But then I thought, why not both? 🤔
There are a few apps that we use in our Jira and Confluence like Refined to make our Confluence documentation easier to read, Swanly for marketing campaigns and release management, Checklist for the daily tasks of jotting down small steps that need completing on each task so they don't get forgotten about, and last but not least Foxly for our product feedback and backlog prioritization.
We also use automation for Jira but I wouldn’t really consider it a marketplace app anymore. After being bought by Atlassian, the software became available on all Jira instances; it seems to be part of the Jira suite itself.
Anyways back to the question of a dream app, I would build (and spoiler alert, we already started 🚀)...
Working as a product manager made me realize how hard it is to prioritize customer feedback. It's my job to listen closely to what customers want. But with so many different ideas coming in, how do I know which ones are most important?
When you're working on building an app for the first time there can be all sorts of customer feedback that comes your way from day one; and every idea counts! As soon as you start getting more users though, things pick up speed. Then suddenly you can't work on all ideas at once. You need to find the right way to prioritize what ideas are most impactful and what you should start working on next.
We’ve found that it isn't worth trying to manage our priorities outside of Jira. There are few tools available for this, but if you're like us and your entire development workflow is done in Jira already then there's not much point in using another tool outside the Atlassian ecosystem!
My ideal app would help me prioritize my product backlog and customer ideas directly in Jira where our work happens. I would also like to have a way to notify our customers back when we deliver some of their suggestions. 📣
Well, there wasn’t any app on the Atlassian Marketplace that would allow us to do what we wanted. So we simply build it! Although we didn’t have unlimited resources (oh, how great that would be 🤩), we still managed to launch the first version of Foxly to the marketplace just in 3 months!
Before building Foxly, we were managing customer feedback in Airtable. The app helped us group ideas and prioritize them based on how many times someone asked for an idea or feature like it, the degree to which they fit into our vision of what a product should be like, as well as the difficulty with delivering that specific item. But this process had some limitations especially when it comes to linking your ideas in Airtable to Service desk and Jira tickets.
We use Foxly to prioritize customer feedback with help of simple Automation rule. Here is our high-level process:
I also made a short video explaining how the Automation is set up together with workflow in Jira so that if you are interested, then have a look 🎥.
The Product team and Support team use Foxly for customer feedback management. We also have other teams like Marketing, who prioritize what content they should write or QA, who triages and prioritizes bugs.
It's a bummer to think about having to go back and using spreadsheets or Airtable. It would be much more difficult for some teams who didn’t have an established prioritization process in place, which means they might not always work on the most important tasks at hand because there are no clear guidelines of what is considered priority number one. This could result in less impactful work overall. And none of us want that 🙃.
Nikki Zavadska _Appfire_
Principal Product Manager
28 accepted answers