In 2012, the Atlassian Marketplace launched to provide new use cases for Atlassian's products. In 2014, the Atlassian Verified/Top Vendor Program was introduced to customers to formalize the benefits we offer to our partners and to showcase high-traction partners.
Throughout this journey, our partners’ success and growth has seen the Atlassian Marketplace grow from handful of developers to more than 1,000 partners who have built businesses on the Atlassian platform. In 2019, we achieved $1 billion in lifetime sales and added more than 275 cloud apps to the Marketplace (an app every business day!).
As the Atlassian Marketplace continues to mature and as customer requirements and expectations for cloud, Data Center, and security have up-leveled, we sought to redesign the partner program to incentivize cloud and Data Center app development and promote enhanced security practices. This is the next step in a continual journey of evolution to ensure the offerings created by our Atlassian ecosystem of partners meet and exceed customer expectations.
The Marketplace Partner Program launched on July 7, 2020. The Marketplace Partner Program replaces the Top Vendor Program.
The Marketplace Partner Program comprises 3 partner levels – Platinum, Gold, and Silver. These scaling levels recognize each partner's individual investment in the Atlassian platform and alignment with our strategy.
Furthermore, we recognize that our relationship with our ecosystem of developers and partners has evolved as well. Apps and partners are critical aspects of our mutual customers’ unique ways of working and fill a variety of needs and use cases. Thus, we are formalizing the terminology change from "Marketplace Vendor" to "Marketplace Partner." Marketplace Partners are a key reason why many of our customers have become and remain passionate champions of Atlassian.
Platinum, Gold, and Silver Marketplace Partners have met enhanced Atlassian requirements in areas such as:
The new Cloud Security Participant badge identifies any app that has undergone additional security measures. Today, this includes cloud apps enrolled in the Marketplace Bug Bounty Program, a first of its kind that allows ecosystem partners to crowdsource vulnerability discoveries through a pool of talented security researchers. The new Cloud Security Participant badge will evolve over time to include industry-standard security assessments and more rigorous testing.
The Marketplace Partner Program is intended to ensure that customers have great experiences and for Atlassian to reward partners who are most aligned with our objectives; see the program's requirements and benefits here.
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