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Agile User Story Map and Roadmap for Jira


Hi Community,

User Story Mapping has became a popular user story management technique. It is an engaging activity where all participants are involved in the process of building the product backlog. If you are not very familliar with the concept I recommend reading a book written by Jeff Patton.

There are a couple of standalone tools but we want something attached and works within Jira. Looking around Atlassian marketplace there are some plugins but after trying they all didn’t meet our needs. Therefore we decided to implement a new tool by ourselves, it was simple at first but closely implements the concept and suits our needs. After sharing the beta version we got lots of feedback which encouraged us to invest more time and efforts to make it a completed product: Agile User Story Mapping for Jira




The apps enables all following capabilities to Jira

  • A visual model of a Product Backlog from the users perspective
  • A tool for deliberate product discovery and learning
  • A way of creating a shared understanding
  • A method of exploring product capabilities and features
  • A prioritization and release management tool
  • A way to build consensus between teams
  • A visual representation of progress and scope

Beside common features of a story mapping board, here are some highlighted features which will benefit our users.

  • Introduce a new layer above Jira Epic called Goal or Theme (Use can edit the label).
  • Introduce personas in Jira project and attach persona to Goal/Theme
  • Support planning by release, sprint and also no-swimlane for reporting purpose.
  • Quick filter using JQL
  • Customize Goal color and Epic color.

Currently available for Jira Cloud, Jira Server and Data Center. Please give it a try and let us know your thoughts:

Please feel free to respond to this thread if you have any questions, concerns, feedback or suggestions. You also can reach us at


1 comment

@Tam _DevSamurai_ , I am having issues with one of my projects where the sprint swimlane doesnt reflect on the board. Do you know what could be the issue here? The sprint is definitely active. 

Hi @Victor DeLosReyes

If the Sprint swimlane doesn't appear for you to choose from User Settings, probably project admin hasn't turned it on from Admin Settings, you can find more info here

If you need further support please reach us at or create a ticket in our support desk




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