How do you measure the success of your campaigns or other Marketing projects?

[Loretta Brunette]

Hello Marketers!

I am a Product Manager in Jira Cloud and I have been working with alot of Marketers recently to understand their needs in Jira.

One thing which has come up is the need to track and report on the performance of a project, such as through ROI and other key metrics defined when a campaign or project kicks off.

As I explore this space, I would love to chat to some more Marketers who use Jira today. If you can spare 45 mins to chat please sign up to my research project here. As a token of my appreciation, we will send you a USD50 gift card after. 

For those who can't make it, I'd love to hear about your use cases and needs in the comments below.

Thanks everyone and I hope to hear from you!

Loretta

[Emily _ DevSamurai]

Hi @Loretta Brunette , as a Product Marketer, this topic is really intriguing to me. I would really like to join the interview (if I am eligible, of course), but I do have one question. Our Marketing team here at DevSamurai is using our apps, with Jira, to manage tasks and goals—TeamBoard & ProductGo. I wonder if we could also join and share our story?

(Attachments are only meant to clarify my case)

[Loretta Brunette]

@Emily _ DevSamurai - yes please do! i look forward to learning more

[Loretta Brunette]

@Emily _ DevSamurai - i would still love to chat if you have the time (i know the end of year can be busy!!)

[Fábio Yasuda]

hello there.
For my Marketing Campaigns the Jira is used to help us to organize the tasks and the chronogram. And we mesure the results of the campaigns using the Google Analytics Tags on our website or landing pages. Depending of the results we optimize or pause some campaigns and it will reflect on Jira´s tasks.

[Loretta Brunette]

thanks @fabio ! I'd love to know a couple of things out of this process:

- Do you copy across any of the campaign results from Google Analytics into Jira? 

- Would you like to be able to see the Google Analytics data in Jira at all?

[Fábio Yasuda]

Hi @Loretta Brunette - I check Analytics metrics separated from Jira.  

[Celina]

Hi! This sounds so interesting! I would love to chat with you as I'm a product marketer, using many Atlassian products in my daily work (JSM, JWM, Atlas) and have tried different approaches that I'll be happy to discuss. 

[Loretta Brunette]

I would love to chat @Celina - please sign up here!