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Jira Align ideation and product discovery

We currently use Jira Align, and we struggle to adopt its ideation functionality due to its primitive nature, lack of flexibility and functionality. Product discovery seems to address some of these challenges. However, as it only integrates with Jira Software, and Product Managers in our org mostly work off Jira Align, it does not seem to be a good fit for us.

Anyone aware of plans to expand Product Discovery (and potentially replace the ideation module within Align) and integrate it with Align? It seems strange for Atlassian to have the same competition functionality in different products.

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0 votes
Marketplace Partner
Marketplace Partners provide apps and integrations available on the Atlassian Marketplace that extend the power of Atlassian products.
Jan 18, 2023

Hi @Mauro Sousa

I would advise trying the Customer Case for Jira and create a public portal for collecting feedback from customers (or from employees) for Jira Product Discovery project. Every idea created on the portal goes automatically into it. You can also create a private portal with email domain or specific email restrictions. We're on the way to implementing the same functionality as in other projects that Customer Case forums can be integrated with (Work Management, JSM, Software). 

0 votes
Mike Dupuy
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
Jan 03, 2023 • edited

Hey Mauro, great question!

If your organization is currently using Jira Align for ideation, then that may be the best way to proceed. Jira Product Discovery is geared for product managers that currently don't have a space to track and manage their product ideas, and provides them with the ability to connect their ideas with the work being done in Jira Software. Are you able to share the challenges that you're currently experiencing with Jira Align Ideation so I can pass them on to our product team? Copying @Jake Comito from our Jira Align PM team here as well

hi Mike, thanks for reaching out. I have discussed it with Natalia sometime back. Here are some of the points we struggle with in the order of pain:

  • rudimentary reporting; the only way to enhance it is through enterprise insights, but teams don't want it b/c they need an "operational dashboard" where they can take quick actions within the tool. For example, it's not possible to:
    • filter by out of box attributes
    • filter by fields created using custom forms
    • get visibility about aging of ideas (for assessment prioritization)
    • generate metrics based on submitter, category, aging, etc.
  • ability to define workflow and states
  • Notifications (individuals and/or groups)
  • Questionnaire based ideation portal selection capability - this might be a stretch but the goal is make the life easier of users to direct them to the right portal they should be submitting ideas against (we now have too many).


A couple of teams are experimenting with Product Discovery, and they are much happier with its functionality.


0 votes
Rohan Swami
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
Dec 14, 2022

hi @Mauro Sousa these are tools aimed at difference audiences. While Product Discovery is aimed at discovery/product teams, Align is aimed at executives. We don't have plans in the short term to build more integration features across these products.

Rohan, thanks for your reply. 

Align has never been positioned to us as an aim exclusively to executives, but as a powerful tool for Portfolio and Product Management.

From the help within Ideation:

"The Ideation module offers the ability to solicit ideas or change requests from external sources (registered users, but without Jira Align licenses), or internal partners (with Jira Align licenses). "

"The public, external portal is a lightweight extension of the internal idea process that enables a Product Manager to gather suggestions from the appropriately authorized end users."


They do seem to have the same audience and similar vision.

Like # people like this

Following because I would like to know the answer to your last question. I couldn't tell you what the difference is between Align and JPD - we have both, but PMs have zero desire to use Align. 

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