Engineers: Watch our 🎥 webinar on Product Engineering on-demand!

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Attention all engineers: we have a new webinar just for you! Read on to learn more...

Engineers are like magicians—they turn customer problems into features customers love. But the process is far from magic. Join Raghu Venkatesh, Sr. Engineering Manager at Atlassian, as he shares how Product Engineering bridges innovation and execution to transform customer needs into impactful products through iterative development, cross-functional collaboration, and data-driven decisions.

Raghu shows how Jira Product Discovery helps his team implement these principles. From capturing and prioritizing ideas to driving data-informed decisions, he demonstrates how the tool fosters collaboration and ensures each iteration brings teams closer to building products customers love. He also tackles challenges like:

• Keeping pace with technological change
• Managing complexity while balancing cost and quality as products grow
• Aligning on priorities with diverse stakeholders

Gain actionable insights and see how Atlassian’s engineering team uses Jira Product Discovery—not magic tricks—to turn customer problems into features that deliver real value.

Watch here!