How do you know if you are building the right product for your customers and not the wrong one? A lean canvas is a one-page business model canvas that can help shape an idea by visualizing the desirability, feasibility and viability of it
A lean canvas can be used as a collaborative tool to define the target customers, the top problems for customers, possible solutions, and key metrics for measuring success. The information from a lean canvas can be distilled into Minimum Viable Product (MVP) features, a benefit hypothesis and testing and research of desired outcomes which are components of Value Engineering.
The Lean Canvas is a template in the Canvas (Labs) under Enterprise in the menu [Enterprise > Canvas (Labs)].
Blocks on the Lean Canvas
Customer Segments - Target customer groups or organizations to reach or serve
Unfair Advantage - Competitive advantage or barriers to entry
Unique Value Proposition - Products and services that provide value for a specific customer segment
Channels - How to communicate or reach customer segments to deliver the value proposition
Revenue Streams - Cash generated from each customer segment
Cost Structure - Operational cost for taking product to market
Problem - Top problems you are trying to solve for your customer segments
Solution - Possible solutions that will solve the top problems for your customer segments
Key Metrics - Key numbers that will tell you how your product is doing
Sam TsubotaAtlassian Team
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