Looking at the feasibility of using Atlassian products to build a business helping small/medium businesses and non-profits. Passwords are always such a pain in the rear. I know the server (on-prem) versions allow multiple directories and I was wondering if Jira Cloud and Confluence Cloud can be configured to allow SSO for all of my potential customers so they don't have yet another user name and password. I would expect 20 or so companies and that they'd be using Azure AD for the most part.
