I did contact the vendor directly, too. I don't know the whole process of how a plugin becomes available for the Cloud. It sounds like a combination of the vendor's submission and willingness to go through the Atlassian process/approval.
For those who are wondering, Excellentable will eventually they don't have a solid timeframe) be available in OnDemand/Cloud. The vendor is working on it.
Atlassian Connect was actually created for this - anyone can create an Atlassian Connect Add-On for OnDemand, so it is up to the vendors of existing plugins to port those to the new framework. If there is an existing plugin that you would like to see available in OnDemand, the best route is to follow up with the vendor to see if they are planning to implement a version in Connect that is compatible with OnDemand.
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