You're not missing anything - Atlassian tend to think of Confluence as a wiki-type collaboration tool, not an analytics and tracking platform. The use-cases for it are all about working together and producing useful documentation and shared information for publication, not about tracking reads.
There is some basic tracking built into it, but it doesn't really scale, so it's turned off by default, and not available on Cloud.
Of course there are add-ons which enable tracking, and there's always google-analytics (and others), but I don't know that any of them are available for Cloud.
Hi team, I’m Avinoam, a product manager on Confluence Cloud, and today I’m really excited to let the Community know that all customers can now try out the new editing experience and see some of the ...
Connect with like-minded Atlassian users at free events near you!Find a group
Connect with like-minded Atlassian users at free events near you!
Unfortunately there are no AUG chapters near you at the moment.Start an AUG
You're one step closer to meeting fellow Atlassian users at your local meet up. Learn more about AUGs