There's some flexibility if you are happy to do scripting, but off-the-shelf, it'll happily read in Word (albeit individual pages) and simple text files. I've done a few imports with a "scrape existing site, run it through html2text to create one text file per page, run import"
With scripting or add-ons, you get a lot more power though. Even the REST interface can help with more complex "read some data, poke it into Confluence as a page"
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