This is basically my job! :)
Keep in mind that functionality is always more important than appearance, but I do agree that pretty things are nicer to work with.
You can create beautiful Confluence page templates using macros and the page layout feature. The number of templates you'll need depends on the amount of repetition that the work your company does requires. It's also a giant pain to go back and align old pages with changes you've added to the templates, so do your best to get it right the first time, if consistency on all pages is essential to your organization.
If you have admin superpowers, I'd also take advantage of customizing your Confluence theme and space headers. This will do wonders to make the instance feel on brand.
I'll add screenshots of pretty pages later. Let me know if you need more details on something.
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