Atlassian are using the Documentation Theme here. Notice that the images/buttons are below the like section, so it's been added into the footer.
This is possible in the Documentation theme. Create a page with the content somewhere hidden from view (e.g. at the same level in the hierarchy as the home page).
In space admin, configure the documentation theme and add an include page macro that points to the "hidden" page:
The page they are including in your example is this one:
That page is using a custom macro or user macro to build the buttons "documentation footer for service desk":
Probably they have the button images with links on a hidden page (at the root of the doc tree - so no show in TOC) and have excerpt macro applied to it.
Then on the general doc page template (used for all pages), they use the excerpt include macro to display in each page.
To do the links with an image (or button in this case), see this.
Nah, wiki-markup is not required. Just create a page called _buttons. Create the buttons and links in that page. Wrap the buttons content with an excerpt macro. Put the page at the root of your space (so does not show in your lefthand toc). Now in another page where you want those buttons (template or not), use the excerpt include macro. Hope this helps.
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