Content marketing with confluence - Thoughts of a beginner

Hello Confluence team, 

I am working in the content marketing industry, i basically publish great articles online and use affiliation to monetize them.

I see my content operation as an assembly line with multiple people working at various steps.

My workflow for one piece of content looks like this 

- Seo > Research > Brief > Writing > Wordpress > Iconography > Final validation 

I am actually using

Google Docs : To have a shared brief on which writers can work.

Asana and their kanban view (like trello) to move the task (content piece) from the left to the right of the assembly line. Team members get notified when they have to act using the sub-tasks system.

It works but i think i can improve the overall process using confluence. 

- Do you have any example of users using confluence for content marketing ? 

Many thanks for your help !

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