Confused about Adaptavist Content Formatting Macros

In the universal plugin manager it says this:

The Content Formatting plugin is free to use and does not require a license. Optionally upgrade to the Premium version by clicking the 'Buy Now' button and gain access to a range of macros that let you add rich Atlassian Design Guidelines compliant elements to your wiki pages.

Taking the plugin manager's language on it's face, we upgraded (via the 'upgrade' button, not the 'buy' button) to v. 4.2.19 expecting that the plugin would continue to work (Confluence v 5.8.17).  Now it doesn't work and displays an error message saying it requires a license. The link in the error message is, which generates an error message saying 'London, we have a problem'  

On the Adaptavist site, it's listed under 'Premium Add Ons', not 'Free Add Ons'.

I am utterly confused. Please advise. 

3 answers

Ah. Now I think I see what's going on. The 'a range of macros that let you add rich Atlassian Design Guidelines compliant elements to your wiki pages' macros apparently require the premium version, but are nonetheless activated in the 'free' version and its when I try to use one of them that the licensing message pops up.

This is unacceptable. Still please advise. 

Hi Carter,

My name is Rafael Franco and I'm the Tech Lead of the Product Team here at Adataptavist. First of all thanks for your interest in Content Formatting for Confluence.

As you can see from our documentation website:

It states the following:

Content Formatting Macros is free and doesn't require a license to use the free macros.
However, since the last Content Formatting Macros 4.0.1 version we added some Premium Macros that do require a license to be used, so you only would need a license if you are interested in any of those new macros, that require a license to be used, that could be acquired through Atlassian , otherwise it could remain unlicensed.
Please check the lists of Free Macros here
and Premium Macros here

Hope it answered your question, and let me know if I can help any further.

Best regards,


Update for anyone else coming across this thread. According to the Adaptvist Content Formatting FAQ the add-on is now a fully paid add-on:

Starting from version 5.0.0, Content Formatting for Confluence is a fully paid add-on. This means we can invest in the future development of the add-on and, of course, it becomes fully-supported by Adaptavist’s support SLA.

That doesn't address the problem of the 'licensed' macros being made available in the 'unlicensed' version. I understand what you're trying to do – have users try macros and notify them that they require a license thus advertising, as it were, through your 'free' product, for features that need to be bought. As seems to be the case with Adaptvist in general, this approach comes across to me as too cute by half.


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