Unique visitors. Page views. Time spent on page. Pages per visit. Entry and exit pages. Click path. All those cool web metrics that help people decide where their site needs improvement?
I don't have those. Yet.
But by being creative—and very, very stubborn, I mean determined—I have different metrics. Labels in use. Pages without labels. Stale pages. Heavily-edited pages. Pages created over time. Pages with most comments. Pages created by section by quarter. These numbers help me know what to pay attention to. This article is about how I went about getting them.
Because reasons, analytics add-ons and plug-ins haven't been available within our wiki instance to space admins like me and the average end user. This was disappointing at first, so the next obvious question was, "Well, what metrics CAN I get, with the add-ons I've got?"
To answer that question, I thoroughly investigated our current add-ons to find that sweet spot where meaningful numbers and available numbers overlapped. The results are now populating a "wiki dashboard" for one of the spaces I curate. I'm still improving the layout and some charts, but below are a few snapshots. The page is divided into three main sections: content, users and engagement.
Each dashboard section contains three elements:
What do I do with this information?
One of my favorite sections is "top page watchers." The number of people watching the ENTIRE SPACE increases often! In my mind, these people care so much about the wiki that they are willing to receive many, many emails detailing many, many edits.
"Most likes" is an elusive metric I'd really like to have. Neither the Content Report Table nor the Reporting suppliers can do this for me. For page views, we are testing the Tracking add-on but I'll have to wait for implementation in production. Until then, I will continue to explore how many insights I can gather with the available tools.
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