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From first-time marketing managers to the most seasoned marketing directors, we all have to start somewhere!
With so many facets to creating game-changing marketing strategies and executing go-to-market plans, it can be overwhelming when deciding where to begin. Even if you’ve been wowing the market for years, fresh perspective can help you upgrade your plans in ways you might never have expected.
Confluence has marketing templates for both strategic and tactical milestones, from messaging and persona creation to project planning and tracking. Check out this starter pack of marketing templates to get you on your way to building an unforgettable marketing strategy.
1. Translate your marketing ideas to reality by building your marketing plan.
Use this template to establish your goals and metrics, outline competitor research, and identify your major marketing programs and budget needs. Whether you’re starting at a new job or doing quarterly planning, this is a resource you’ll be glad to have in your corner.
2. Identify your audience with our persona template.
This template will help your team keep the target audience top of mind when writing messaging, deciding channels, or creating content. Success is all about who you know, and truly expert marketers know their target market inside and out.
3. Now you know who you’re talking to, nail your story with our messaging template!
Use this template as a reference guide for your value pillars, product promise, customer pain points, and product proof points. Dial down the feature talk and crank up the volume on the benefits. Guarantee your value prop is driven home by setting these positioning guidelines.
4. Plan how you’ll share your awesome ideas with the world using our marketing campaign template.
This template will help you create the blueprint of your project early on so there’s no risk of miscommunication about specifics like who’s owning what tasks, what deadlines are coming up, or how the budget is being allocated. Take your marketing asset to its fullest potential with omnichannel promotion.
5. Share your content, write a blog! Amplify your wins with our marketing blog post template.
You’re a marketer, so do what you do best with your own work! Use this template to organize the nuts and bolts of your blog post, so you can make the most of the content your team works so hard to create.
Product Marketing Manager