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Jira bitbucket linking branches, is it possible to be case insensitive?

Currently we have commits automatically linking from bitbucket to Jira ticket. But for our branch naming we use lowercase, for example feature/pm-1. This doesn't link to the jira ticket PM-1 due to the case being different. Is there a way to make this checking case insensitive so jira can automatically find the branches and have them in the ticket sidebar?

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There is currently no way to do that, no. Note that the documentation mentions that the key needs to be uppercase:

In all cases, the issue key must use to the default Jira key format – that is, two or more uppercase letters

There are multiple places where uppercase is required, another one is in the Bitbucket UI itself so that the issue key is turned into a link.

Is it possible for you to use uppercase for the issue key in your branch names? Also, I'm curious why you use lowercase, is it a stylistic preference or are there other reasons? :)

It's been the standard for longer than I've been working here so I can't say for sure why. I'd assume it's for the simplicity of saying everything should be lowercase.

I asked for you, our team leader doesn't like uppercase characters in urls.

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Jira has uppercase characters in all issue URLs :)

What is the reason JIRA is requiring the key to be uppercase? 

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