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As the vendor of any app published via the Atlassian Marketplace (formerly known as addon, formerly known as plugin), you can "Get a specific app’s active installation counts over time, aggregated by app version" from the app's listing page and via the Marketplace API:
Please note that this is only an approximation, because not all active installations do report the usage data back to Atlassian due to firewall and/or privacy restrictions.
Hmm.. Cannot think about any good direct user activity statistics in Bamboo.. Maybe this could be helpful https://confluence.atlassian.com/bamboo/viewing-build-statistics-for-all-users-289276966.html.