How to create user personas in Jira

[Sean Blake {Easy Agile}]

Creating user personas is essential for every team. Do you have them?

The benefits include: 

• Shared understanding of the customer: allows distributed teams to collaborate on solutions that meet the needs of their specific users
• Prioritization: visualisation of work in Jira Software and how important is is to each persona. Allows teams to work on features based on real customer outcomes.
• Empathy: the users context, struggles, desires and pain points are kept front of mind. This means the team is building for a real human, not to satisfy their manager’s opinion.

To learn how to create user personas in Jira Software:

• How to create a Persona in 9 simple steps
• Do your research
• Analyze the data and identify your personas
• Find a persona tool or template
• Make them human
• Write your personas
• Refine
• Make them pretty
• Incorporate them into your processes
• Notice the difference
• Tips for more effective user personas
• Know how you’ll use them
• User, not buyer focused
• Keep it relevant
• Give access to your whole team
• Introducing Easy Agile Personas for Jira
  • Customer focus isn't easy
  • Why we built this

Easy Agile Personas is a customer centric approach to backlog grooming in Jira. It will make your teams more customer-focused and empathetic.

Easy Agile Personas for Jira enables the team to quickly:

1. Create and maintain customer personas in Jira, where the entire team can access them
2. Use custom fields to link user stories to customer personas and rank the importance of the work
3. Plan your backlog based on customer value, not opinions.

Works with Jira Cloud, Server and Data Center.

Try Easy Agile User Story Maps for Jira today for free for 30 days.