Green flag for some exciting news…
Atlassian has just been announced as the Official Title Partner and Official Technology Partner of Williams Racing, an iconic Formula 1 team with a rich 48-year history. Starting in the 2025 season, we’re hitting the track as Atlassian Williams Racing.
I bet you didn’t see that coming in your side mirrors!
Formula 1 is the ultimate test of teamwork, and we can’t wait to help unleash the potential of the team at Atlassian Williams Racing.
Success in Formula 1 is decided by fractions of a second. Engineers, data scientists, pit crews, and drivers all need to collaborate effectively toward a single goal.
The foundations of teamwork are the same, for all teams.
The Atlassian System of Work is already helping teams of all shapes and sizes align work to goals, collaborate across teams and functions, and unleash collective knowledge.
Together, we will be rolling out the entire Atlassian System of Work across Atlassian Williams Racing to accelerate innovation, upgrade collaboration, and boost the team toward its ultimate goal.
We’re just at the beginning of this journey with Atlassians Williams Racing, and we want to share our journey with you every step of the way!
We’ll share our progress in rolling out the Atlassian System of Work, how it has changed the way the teams at Atlassian Williams racing work, and what we’ve learned about teamwork along the way.
Whether you’re a Formula 1 fan or not, it’s going to be interesting to watch how teamwork evolves in a high-pressure, fast-paced environment where results are immediately broadcast to millions of people.
Learn more about the partnership in our CMO Zeynep Inanoglu Ozdemir’s blog here.
What are some things you’d like us to share with you throughout this journey?
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