I lead Marketing at a print-tech startup, and I just finished my introduction to Agile course. I think Kanban would work better for a marketing team because of the continuous nature of the work marketing teams do. However, it is not exclusive as special projects can be executed with the scrum framework.
Do share your thoughts, I would like to learn from you.
Although, it depends on the situation so Kanban might be the right call based on the ground reality.
I have had a challenging situation in past where I had multiple marketing teams to manage. Organizational policy was to bring the complete Marketing department on Scrum. There were challenges/resistance but over the course of couple of months the whole marketing department was on Scrum and everyone saw the benefit in adopting it.
My division is New Applications in Software, but I have worked with our Marketing department by offering tricks on Atlassian's Jira and Confluence products. For us, our Marketing department had researched about Scrum vs Kanban for their own usage. They decided to go with Kanban, because often times its a "one and done" rather than "we did alright, but this failed or caused problems, so let's put this in our to-do list and fix it on the next go".
As @Nic Brough -Adaptavist- pointed out, Scrum follows a strict style of how things are managed, completed, reported and what is expected (usually in 2 week durations). Its a very narrowed focus on one part of a larger goal.
I like explaining that Kanban can be seen as stairs and Scrum is a enclosed waterslide.
Hi, @Oreoluwa !
In our team, we use the Scrum framework, but with 1-week sprint. And also we have a great article about recurring tasks in the marketing dep. Hope, it`ll helpful.
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