As a Product Manager for a company that creates add-ons for JIRA, I am keen to understand who in your organization is in charge of JIRA administration (The role of this person and other responsibilities), in order to build up a User Persona for my projects.
In my research, it's also important who approaches such an administrator with a request for changes. Are the initiatives bottom-up - that is, the employees themselves initiate, or top-down, i.e. the managerial staff asks for optimizations in selected areas.
How big is your company