How to market the marketer in the Atlassian Ecosystem?

[Teodora V _Warsaw Dynamics_]

Recently, I stumbled across a very curious case.

As part of a job interview process (yes, some interesting updates coming soon), I had the opportunity to present "my proudest moments" regarding my career. 

Gosh, that was hard. After being brave enough to move to the software industry, I have been nothing but fortunate to work with wonderful teams of any size. 

(even when I made this meme the second time I heard "we've been acquired")

So, being honest with myself, I had so many proud moments to share:

• improving my talking and writing skills in another language
• adopting a new way of working in a very different and dynamic industry
• making a team out of the bunch of nerds I stumbled on at my first tech job
• learning something new every day
• leading the best marketing team ever (I miss you guys 🥹)

However, I thought that maybe people won't be interested in these proudest moments, the job was very marketing & strategy related, so I had to dig into some numbers, GTM campaigns, and product launches. 

Now that's where the devil lies.

I have some assets and notes from my previous company activities, but as we all know, leaving the company means leaving your work as part of your legacy. Clean the laptop and embark on a new journey. Some companies have strict regulations about what information a person can own/share. 

But I was not prepared for the moment when a company and a job you were proud of are now gone from the big, wide world. As part of the acquisition processes, marketing materials, assets, videos, or products may no longer exist. Dead links, missing videos and interviews, rebranded apps, deleted social media accounts.

So, you, as a marketer who loves backing up their stories with data and proof of success, are now a storyteller of a non-existent story.

It was a massive lesson learned for me and my potential new process of describing myself as a marketing professional. But it was also a reminder of the fragility of our work as creative individuals. 

---

I would love to hear your thoughts about how you present yourself when you've lost valuable assets that prove your achievements and experience. Especially if you have ever gone through a similar story.

P.S.: It's good that I have the Atlassian Community and my extensive list of articles discussing how marketing teams can achieve more with proper communication, collaboration, and tool adoption. 😌

[Huwen Arnone _Deiser_]

😒Oh, I have lost so many assets across time, really cool ones. It's really annoying to gather them to sell yourself on interviews. I only have a dusty Behance portfolio unrelated to Atlassian stuff.

The times I've needed to present X, I have used something at hand, probably with not the best results but works to prove the point, and of course, that's not useful. 

End point, we all are cursed!

[Teodora V _Warsaw Dynamics_]

I kind of agree with your endpoint 🤭

[Huwen Arnone _Deiser_]

Behave, ok? 🤗

[Dzmitry Hryb _Mushroom Marketing_]

This is exactly why building in public and creating a work repository is important. We all learn this the hard way 😅

• Make before-after screenshots, or use archive.org to find older versions of app listings and web pages. (I did the latter to illustrate a case study for my Ignite ‘25 speech.)
• Save a copy of all the cool PDFs and videos you ever publish. Subscribe to the mailing list, if needed 😁
• Record your wins and lessons learned and share them on LinkedIn, so you can take them out the sleeve later.
• Repurpose your work on your own channels in addition to the company’s. This helps build initial reach and serves your career later on, even if the original content gets lost.

Adding one piece at a time doesn’t hurt, but can compound over time to help move a career deliberately.